Nature Valley Campaign

The concept behind this print ad series is that Nature Valley helps preserve animal habitats so the animals can carry on about their day and do their “normal” activities without worry of losing their home. Three day-to-day scenarios are depicted, starting from morning time games, leading into midafternoon dancing and singing, ending with nighttime smores and campfire stories. The animals were illustrated in a children’s book style to grab the heartstrings of viewers and encourage them to support Nature Valley in their efforts to preserve wildlife.